Live now · Over 2,000 websites analysed

Paste your website. Get your marketing plan.

Motivo AI reads your site and shows you who actually buys from you. Then it writes the whole plan: the message for each customer, the channels, the campaigns with the copy, and a 90-day budget.

Over 2,000 websites analysedCustomer personas in about a minuteNo card, no forms, no meeting

Built by Konstantinos Kousouris, Forbes 30 Under 30 Greece 2024, founder of Innovation Academy and co-founder of Blinko AI.

What you see first, for every website
EL
Primary persona · example

Eleni, the mindful home cook

34 · Munich · cooks 5 nights a week

Motive"I keep buying oil I can't trace because the labels all say the same thing. It makes me feel careless when I cook for people I love."
Desire"When I shop for the week, I want to know the farm behind the bottle, so I can cook without doubt. That makes me feel proud when guests ask where it's from."
Key messageMeet the family behind this month's harvest.
Step 1

Paste your website

That is the only input. No brief, no forms, no meeting.

Step 2

See who buys, in about a minute

Four customer personas built from your site: what makes them click, what makes them pay, where to find them.

Step 3

Get the full plan

Answer a few questions and Motivo AI writes the strategy, the campaigns with copy and the 90-day budget.

Inside the full plan

Everything a marketing team would hand you

Market

Competitors and the gap

Who you are up against, what they charge, and the position nobody is holding.

Messaging

What to say, word for word

Core message, positioning, the answer to every objection, and copy for your site.

Channels

Where your customers are

Every channel ranked by what you can afford, with what not to do and why.

Campaigns

Four to six campaigns with the copy

Hooks, ad text, message scripts, budgets and success signals. Paste and run.

Budget

A 90-day budget in your currency

Split by channel, with what each channel should bring back and the maths behind it.

Action

Timeline, KPIs, next steps

What happens each week, the numbers to watch, and what to do this week.

Questions

Before you paste your link

What do I get from one link?

You paste your website, wait about a minute while it is written, and enter your email to open your persona report: four customer personas with what makes them click, what makes them pay and where to find them.

What is in the full plan?

Your competitors and the gap you can take, the message for each persona with copy for your site, every channel ranked, four or five campaigns with paste-ready copy, a Google Ads campaign, an SEO and AI-search check of your site with the fixes that matter, a 90-day budget, a timeline and the KPIs to watch.

Will it understand my business?

It reads your actual site, then shows you what it understood. Before writing the full plan it asks you a few questions and lets you correct the personas.

Are the budget numbers real?

Costs come from published 2026 advertising benchmarks for your channels and countries, plus live research on your competitors where available.

What if my site is not in English?

Motivo AI reads any language and writes your plan in English, Spanish, German, French or Greek. Pick yours at the top of the page.

About

Why Motivo AI exists

Motivo AI is a marketing-plan generator for founders and small businesses. You paste one link and it reads your website, works out who buys from you and writes the plan a marketing team would hand you: personas, messaging, channels, campaigns with the copy, a Google Ads campaign, content ideas, video prompts and a 90-day budget. It was built by Konstantinos Kousouris, an entrepreneur and investor from Thessaloniki, Greece, named Forbes 30 Under 30 Greece in 2024, founder of Innovation Academy and co-founder of Blinko AI. He teaches entrepreneurship and built Motivo AI after seeing hundreds of founders launch without a plan.