Frequently asked questions
Paste your website and get customer personas in about a minute, then a full marketing plan.
How do I create customer personas from my website?
Paste your website URL into Motivo AI at motivo-ai.com. It reads your actual site and, in about a minute, builds four customer personas: what makes each one click, what makes them pay and where to find them. Enter your email to open the persona report.
Is there a free buyer persona tool?
Yes. The Motivo AI persona report is free. You only need to enter an email address to open it. No card, no brief and no meeting.
What is an AI marketing plan generator?
It is a tool that writes a marketing plan for your business automatically. Motivo AI starts from one link, your website, and produces the plan a marketing team would hand you: competitors, messaging, channels, campaigns with copy and a 90-day budget.
What is in the full Motivo AI marketing plan?
Your competitors with their strengths and weaknesses on a positioning map, the gap you can take, the message for each persona with copy for your site, every channel ranked by what you can afford, four or five campaigns with paste-ready copy (hooks, ad text, message scripts, budgets and success signals), a complete Google Ads campaign ready to paste, an SEO and AI-search check of your site with scores and fixes, organic content ideas with a personalised content-ideas prompt, video prompts for Higgsfield, two YouTube creators to partner with and an outreach email, a 90-day budget in your currency, a week-by-week timeline and the KPIs to watch.
How much does the full marketing plan cost?
The persona report is free. The full plan costs $88, paid once with no subscription, and it unlocks as soon as you pay. Card payments are handled securely by Stripe.
How long does it take?
The customer personas are ready in about a minute (usually one to two minutes). The report opens by itself as soon as it is ready.
Will it understand my business?
It reads your actual site and then shows you what it understood. Before writing the full plan it asks you a few questions and lets you correct the personas.
Are the budget numbers real?
Costs come from published 2026 advertising benchmarks for your channels and countries, plus live research on your competitors where available.
What if my website is not in English?
Motivo AI reads websites in any language. The interface and the plan are available in English, Spanish, German, French and Greek: pick yours at the top of the home page.
Do I need a password or account to see my reports?
No password. Your report is saved to your account under your email. To come back to it, enter your email and Motivo AI sends you a one-time sign-in link.
Who is behind Motivo AI?
Motivo AI was founded by Konstantinos Kousouris (Forbes 30 Under 30). More than 2,000 websites have been analysed so far. Questions: hello@motivo-ai.com.